Business Strategy The Wii

Question: Discuss the business strategy of the Wii game. Amswer: The Wii is the very popular home video console that was being launched by the game software developing company, called Nintendo, in the year of 2006. Despite its world-wide reputation, the Wii has always suffered from heavy competition, coming from two of its major rivals in the market- one being the Xbox 360 of Microsoft, and the other being Sonys PS3. The problem Wii so often encounters with, is its lack of technological innovation being incorporated in certain parts of the system. For example, the graphic quality of Wii consoles is not very high. In fact, it only has an output of 480 p, which implies that the visual quality is just a little better than ordinary television, and yet not as good as the HD TV can offer. Further, it also had limited storage capacity, in fact a mere 512 MB of internal memory storage capacity, which made it unfit to download games, other than what was offered as part of in-built storage in the system. However, in the year of 2006, the company made a powerful comeback, by using innovative as well as user-friendly services. The experience offered by Wii consoles, was no longer of a mere video gamer. With the help of motion-sensing controllers, it was a lively experience, where the players could actively participate in the game, in the very literal sense. The remote of Wii started allowing the users to directly control and manipulate whatever is taking place on the screen. Another added unique advantage that Wii offered to its consumers, was the ability to select ones own customized player from a varied range of characters, with different look, race, gender and age. This made the game more interesting and amusing for all. Because of its universal appeal to a wider group of people, from different age and community, it outrivaled all its competitors.